Responsive Website Design Needed by April 21st – Google’s Algorithm Change


Responsive Website Design Needed by April 21st – Google’s Algorithm Change

Responsive Website Design Needed by April 21st – Google’s Algorithm Change

Google has recently stated that responsive website design is needed by April 21st due to Google’s algorithm update.  Google will be using mobile-friendliness as a ranking signal that could impact your website and whether it ranks higher or lower in the search results. Google’s Zineb Ait Bahajji is quoted saying, “the upcoming mobile-friendly algorithm will impact more sites than their Panda or Penguin algorithms” at SMX Munich.

It is quite amazing where we have come from since 2012 with regards to mobile. According to WebDam in 2015, mobile marketing in the US will generate $400 billion compared to $139 billion. Also an article on Search Engine Land says, “50% of all searches done on Google are on mobile devices.”

Before you start worrying, you can test your website on Google’s Mobile-Friendly Test to see how your responsive website design measures up. In addition, there are many resources-such as how to avoid common mistakes.

You can also check Google’s Webmaster Tools, where it now has a Mobile Usability section and crawl errors that are specifically called out for smartphones.

At the end of the day you can only applaud Google for making companies follow responsive website design because it is in fact providing a better user experience for those on mobile devices.

hackATL – The Largest Southeast Hackathon

This weekend, over 800 college and graduate students will come together for hackATL and build a complete business in 48 hours. Groups of students conceptualize a project on Friday night and then present the entire proposition on Saturday. The winner is connected with mentors and venture capitalists after just 48 hours.

This competition is a fascinating condensed lesson in project management. Participants need to build a team with complete strangers, convince them that their idea will work, develop the technology, identify their target audience, put together a marketing plan — and if your head was not already spinning — pitch the whole thing to a room filled with REAL investors.

HackATL is hosted by Emory Entrepreneurship and Venture Management, a community of innovators dedicated to finding faster connections between talent, ideas and capital. EEVM President, Jeff Meng, says, “HackATL is a really interesting experience. Our goal with HackATL is to kickstart entrepreneurship and we’ve seen some fascinating technology. There were hackathons in other parts of the country, but nothing here in Atlanta. We want to build this community between innovators.”

HackATL is in its second year, doubling in this year’s participants. Key speakers include Sanjay Park, the organizer of Startup Riot, Natalia Livingston, an actress from General Hospital, the founders of Yik Yak, Emory student Dominique Barfield, who founded and sold Brotips, and the CEO of Cinnabon.

You can still register for hackATL, which is November 7-9.

Expectations for a Website Redesign


Website Redesign

Website Redesign

What to Expect from a Website Redesign

Everything you read about increasing your customer base mentions content marketing, responsive website design, social media strategies and optimizing the mobile user’s experience. Your eyes glaze over like the donuts you sell, even though your business partner says you need an online marketing strategy.

You don’t need a website redesign. Aren’t the lifelike photos of your decadent dozen enough “content” for your website? The hot, gooey donuts loaded with frosting and oozing fillings of chocolate, hazelnut and caramel sell themselves.

Well, except for when customers want the caramel-filled, red velvet donuts that look so yummy on the page but you stopped making.  Or when you hear about someone who wanted to buy your donuts but it took so long for your “about us” page to load on their smartphone that instead of waiting for your address they found another nearby donut place. It’s not as tasty as yours, but it’s easier to find.

And so you finally agree to a website redesign. What should you expect?

Current Content

Redesigning your website includes updating the content. When your products or offerings change, so should your website. Now is the time to update the presentation of your information–your content must be engaging and in a format viewers are used to seeing across the web. For example, in addition to your mouth-watering photos, add an explainer video showing how your donuts are equally delicious at 2am on Saturday and 8am on Monday. Include a menu and the food review naming your donuts the best in town, or share a secret recipe with people who join your email list.

Ease of use on any device

Your website needs to load quickly on tablets, phones, computers and whatever the next new device is. Viewers need to fully experience your site no matter what device they use. Responsive design is no longer the way of the future—it’s what your website needs today.

Positive representation of your brand

When potential customers visit your website, everything they see and hear should be consistent with your business image. They should quickly grasp what you offer and why they should buy from you. If they’re not impressed in ten seconds, you may have lost them for good.

Achievement of your business goals

You have a website for a reason. Maybe it’s to let customers know where you are and what you sell. Maybe you want to expand your email list or ensure that people looking for plain donuts don’t waste their time visiting your shop because your most boring donut has two toppings and a filling.

A successful website redesign includes a review of your business goals for the site. Just as the look and content of the site must be consistent with your brand, the design must be consistent with your business goals.