Creative advertising does not have to cost you 4 million dollars like the 2013 super bowl commercials. In fact you should be striving for the biggest return on investment for your advertising dollars. Below are a few creative advertising campaigns that will help you think outside the box for your own company.
CREATIVE ADVERTISEMENT # 1:
Does the Dollar Shave Club ring a bell? This Santa Monica company sells cheap razors and razor blades online and they deliver it right to your door.
Budget: Less than $5,000
Creative Advertising: a YouTube video
Difference: Bold, Capturing, and Memorable
Outcome: Almost 9 million views on YouTube in less than a year
CREATIVE ADVERTISEMENT #2
Dumb Ways to Die - I remember when I first came across this video and I was thinking to myself “what in the world is this about?”, but yet I just kept watching. Metro Train’s goal was trying to communicate safety around trains.
Creative Advertising: a YouTube Video that is nearly 40 million viewers since November 2012.
Difference: Capturing, Catchy, and Fun
Outcome: ”Within two weeks it had generated at least 50 million worth of global media value in addition to more than 700 media stories, for a ‘fraction of the cost of one TV ad’ (Wikipedia).
CREATIVE ADVERTISEMENT #3
Mashable (inspired from Indigo doing this on their logo) created the world’s largest real-life Facebook wall in November 2010.
Creative Advertising: A social media campaign to get a large amount of “Facebook Likes” where even YOU could be on their wall. All you had to do was “like” their Facebook page at the time.
Difference: Unique, Interactive, and Cool
Outcome: They now have over 1 million Facebook likes
Summary: Be creative, unique, bold, fun and willing to take a risk.